5 Reasons Your Business Should Be On Social Media!
Make It Stand Out.
Do you find yourself asking yourself the question, why should my business be on social media? Do you know the differences between each platform? What platforms should you be focusing on? Just like each business is unique - so is the business opportunity on each social network.
#1 - Brand Awareness
With over 3.78 billion social media users worldwide - it is one of the largest marketing channels available to a business to advertise their brand to a much broader audience. Just a slight increase in potential reach to those old fashioned notice boards in community halls. At the moment, Facebook is the most popular social network worldwide with over 2.7billiion active users. The potential to grow your brand awareness on these platforms is second to none!
#2 - Connecting With Your Customers
How do you currently let your customers know about special offers or deals that you may be offering for a limited time only? Are you paying for newspaper ad space and not sure who you are targeting, or possibly booking a timeslot on a radio station - hoping that your potential customers will be listening to your 30-second ad? Well with social media - not only can you advertise your deals and inform them about your services - you can strike up a conversation and solve their problems in real-time.
Over 1 billion messages are exchanged between people and businesses every month on Facebook Messenger. And let's face it - don't we all prefer to message a business rather than call them to find out some more information - 64% of you do anyways!
53% of people are more likely to shop with a business they can message directly - imagine being able to grow your business by 50% just by having a social media account that your customers can ask you any questions?
#3 - Increase Website Traffic
If you operate online you simply need traffic going to your website - much like people walking into your store. By running social media advertising campaigns, you can drive more traffic towards your website by targeting your ideal customer, by combining a number of different parameters, including location, interests, job titles, devices and more!
By using these sophisticated ad campaigns, you can ensure that you are targeting the right people at the right time. Over 49% of Millenials and Gen Z'ers say that social media is where they prefer to be influenced by ads - i.e. directing them towards your website to increase your sales!
#4 - Promote Content
Have you got a really cool product or is something interesting happening in your business? Did you know that you can quickly inform all of your customers about this on your social media? But then you're thinking - oh but what platform should I post on? Well as it turns out - the % of users who are unique to any given platform is quite small - just look at this info-graphic from Hootsuite.
So for those of you who are just starting out on their social media journey - focus on your content - not about which is the best social network. Your audience will get the message.
#5 - Competitor Research
Did you know that 91.9% of companies in US with more than 100 employees were using social media for marketing purposes? How many of your industry leaders does that account for? Competitor research is always a sticky point for many new businesses - not sure where to look, not sure what the difference between a direct and indirect competitor is, or simply checking out if a competitor has spotted a new trend in the market. Social media is one of the easiest ways to conduct competitor research by simply searching for key topics or brand names to see what the current trends are!
With all this information in one place, it's certainly is one of our main go-to's when we're conducting competitor research for our amazing clients!
Have you been convinced to make the plunge and embark on your social media journey for your business? Send us a message here, or email us on info@fergusmedia.ie !
Did you like our latest blog? Let us know in the comments below, or let us know how social media benefits your business!