Why You Should Be Running Ads on Facebook!

Let's face it, organic reach on Facebook and Instagram is pretty poor. In order to get any traction on your content, you end up boosting your content but not having any end goal in sight. This is where Facebook Ads Manager and social media advertising comes in!

Do you find yourself boosting posts regularly, only find yourself in the constant cycle of checking how many likes, shares, comments etc.. you get on a single post? But after all of this, you're not really sure how this is contributing to your bottom line? Would you prefer to be able to attribute web traffic, sales, app downloads, or even simple brand awareness to a single post? Well with social media advertising you can!

Facebook Ads Manager is one of the most sophisticated forms of social media advertising that is available at the moment. With clear goals for each campaign, you can easily set out what you aim to achieve with individual posts - whether that is generating sales, driving traffic towards your website, gathering leads for your next email marketing campaign - the list is endless.

Facebook Ads allows you to target new customers, re-target existing customers and even target customers with interests similar to your existing customers! You can create audiences from email addresses, phone numbers, engagements on posts, people who have liked your page, people who have watched a certain amount of a certain video and so much more! With over 2.85 billion monthly users on Facebook alone, it is the largest social network, second only to Google Search.

Do you want to learn more about how social media advertising can benefit you and your business? Get in touch here, and we can arrange a call with you to explain the benefits of advertising on Facebook and why it should be a key component of your social media strategy!