When You Should Hire A Social Media Manager
As a business owner, your time is precious. Your day can be a mix of numerous activities depending on how your business is structured - you could be out selling your product on the shop floor at 7am and then having to be around to close the shop at 9pm a night. Let's face it, you can end up doing pretty long days, and forgetting about your social media accounts.
Did you know that over 50% of small business owners recognise that having an active social media presence is extremely important when it comes to acquiring new customers, advertising to new and current customers and increasing revenues? Would you consider yourself as one of those small business owners? Let us know in the comments below your thoughts on this!
Each day, there are more and more people using social media to promote their businesses and it is getting tougher and tougher to find the right strategy to properly engage your audience. That is where a social media manager comes in.
You don't have a lot of knowledge about social media
Social Media Managers often run accounts for multiple different businesses and are familiar with what platforms work best for their businesses target market. This experience is vital in today's world where there is a multitude of different platforms to choose from. Instead of trying to be on all of them, why not let your social media manager decide which are the best platforms for you?
Check out our previous article here where it explains why you only need to be on a few!
You don't have a lot of spare time
Running a business can be pretty stressful in itself - and adding on the extra pressure of having to think up of new content for your audience every week can be quite tiring. Often times as business owners, we forget to post on our social channels because we are so busy - but this is where our social media profiles fall down.
One of the contributing factors to getting your posts shown to your audience is creating consistent content and regularly posting to keep your followers up to date with your business. And if you forget to post - it is an opportunity for your competitors to capture your loyal customers attention instead.
You see social media as a "chore", rather than another stream of advertising
You often find yourself logging on to your social media accounts and wondering "do I really need to do this", or "why am I doing this while my actual customers are outside" - and you would be right to think so. Why are you spending time on an app that isn't directly generating you sales while your customers are standing on your shop floor ready to purchase? Social media and digital marketers understand the importance of time to business owners - they know the time that goes into creating content and can relate to many small business owners. But the one advantage a social media manager has over many small business owners is that they enjoy creating content for their clients!
From concept, to testing, to community engagement - social media managers are experts in how to efficiently use their time to get the best return on investment for their clients - and don't get distracted by the dreaded constant scroll of Instagram and TikTok!
You don't know what to post
Did you know that over 40% of people will unfollow a brand because they are posting irrelevant content?
How often do you spend hours scrolling on various social media platforms looking for some inspiration to post on your page but it ends up flopping and you just feel even more deflated than before? Social media managers keep up to trends on a daily basis and have experience with what works best for different industry and platforms. This knowledge is key to securing fresh eyes on your social media pages and generating new customers and more revenue.
Have you previously worked with a social media manager? Let us know in the comments below what your favourite part of it was!
Interested in working with us? Contact us here, and we'll get in touch and see how we can help you with your social media campaigns!