Effective Google Ads Examples That Get High Organic Search
In a world full of social ads and displays, Google ads seem outdated. Social ads offer enough room for creativity with your text and visual messages. But can you do this with search ads? Yes, but to some extent.
It feels basic when you know Google ads use no images to set the tone, and everyone uses the same 90 characters of blue text. All these things are true, but that does not mean you can’t differentiate yourself from competitors on the SERPs.
As a marketing agency, we often get clients who ask why their Google Ads are not driving revenue. The thing is, there is no silver bullet for the success of search ads. So, how to come up with a strategy that stands out from the crowd?
Above all else, learning from other high-performing businesses or marketers is the finest way to ensure the success of your Google Ads.
So read till the end to get top Google ads examples and what you can steal from them to drive conversions and get high-quality leads.
Top 4 Google Ads Examples
1.ClickUp: Promote Free Services/Products
Google ads can perform more than just driving conversions when used adequately. For example, you can get inspiration from ClickUp. The brand is targeting the keyword “Project Management Tools” to educate users about their free plans.
You can steal this strategy to promote your discounted or free products/services and then use the targeting feature of Google Ads to target your ideal audience.
2. Snapfish: Offer Discounts
Who does not like good discounts on their favorite products/services? Snapfish leverages the power of this point to grab the attention of its potential buyers.
You can also use the word “Save X%” in your next Google ad to drive more revenue. This strategy is a must-steal if you’re going to offer a good discount to your first-time buyers.
Did you observe the long-tail keywords Snapfish uses to encourage visitors to take immediate action? So, you can steal this strategy to make your discounted offer even more appealing.
3. Botify: Add Social Proofs
It is possible that your prospects might wander off to your competitors’ websites to compare products or services. To avoid these cases, you can use product reviews to drive more clicks. Though Google ads don’t have much room to add testimonials, Botify’s search ad demonstrates how to mention social proofs while keeping ads concise and sweet.
4. HoneyBook: Bid on your Competitor’s Brand Name
It seems quite impressive when a Google ad makes you crack a smile. Isn’t it? The search display by HoneyBook is our favorite Google ads example.
The brand is trying to steal competitor traffic by bidding on FreshBooks. You can steal this strategy if you’re upfront about your services/products like HoneyBook.
Wrapping Up!
To sum up, driving leads and building your brand’s visibility should not cost you negative ROI in marketing. All you need is the right advertising strategy and execution to get your desired results.
Get inspiration from the above Google ads example to create dynamic and targeted search campaigns that can get more clicks and impressions. Also, make sure to use the tailored strategies of Fergus Media to experience the unparalleled reach of Google Ads.